How it Works
Start by selecting your chain.
Add personalized charms to complete your necklace.
Review your bundle and add to cart.
Tiny Tags. Big Memories.
50,000+ Moms Can't be wrong
"There’s something special about jewelry that tells a story — and Tiny Tags necklaces do exactly that. I wasn’t expecting to fall in love with something so minimal, but these pieces completely surprised me. It’s the kind of necklace you never want to take off — and honestly, you don’t have to, because the quality truly holds up to everyday life."
"Absolutely perfect — I love it! It is such a sweet memento of my baby."
"Absolutely love it. Love your pieces. They’re the only necklace I buy, and I love that. I can engrave important memories on them."
"This is a very sentimental necklace for me. It's part of my Tiny Tags journey, as I continue adding new pieces. This necklace makes the right statement."
Frequently Asked Questions
Build Your Own lets you design a personalized charm necklace from the chain up. Start with a chain, then add the charms that mean the most — names, initials, birthstones, and dates that tell your story. When it feels like yours, add your bundle to the cart.
You can add up to 5 charms to a single Build Your Own necklace. We'd suggest starting with the names or moments closest to your heart and building from there — there's no wrong way to do it.
Yes — you can always add more charms to your custom necklace, whether now or down the road. Your necklace is made to grow with you: a new baby, a new milestone, a name you want to keep close. Add to it whenever life gives you a reason.
Every Build Your Own piece is made in Gold Vermeil and Sterling Silver. Most styles also come in 14K Yellow Gold, with select charms available in 14K White Gold and Rose Gold. Each metal is designed to be worn every day and last for years — not a season.
Your names, initials, and dates are laser-engraved by our team in Rhode Island. Because each personalized necklace is made by hand, small variations are part of what makes it one of a kind — and truly yours. We check every detail to make sure it looks perfect before it ships to you.
Because every Build Your Own necklace is made to order, shipping time depends on the charms you select. Most pieces ship within 8–12 business days — check each charm's individual production time for a more accurate timeline. Your necklace ships only once all components are complete and ready, and you'll get an email with tracking the moment it's on its way. Ordering for a specific date? Check our shipping information page before you build.
A personalized charm necklace is one of the most meaningful gifts you can give — a piece made entirely around her people, her names, and her moments. Not sure of every detail? A gift card lets her build the necklace that's exactly right.
Because each Build Your Own necklace is personalized and made just for you, these pieces are final sale. We stand behind our craftsmanship — every necklace is covered by a one-year warranty, so if anything arrives not quite right, reach out and we'll make it right.