Career:  Head of Marketing & E-commerce

Tiny Tags is a woman-owned business that designs and creates fine, personalized jewelry exclusively for moms. Tiny Tags’ mission is to celebrate the precious gift of a child and each woman's unique journey of motherhood. We are a company built on community, collaboration, respect and having fun!

We are currently hiring an Head of Marketing and E-commerce to manage and direct all aspects of our DTC business. The ideal candidate will be data-driven, a strategic problem solver, and an innovative thinker with expertise in DTC marketing and e-commerce. An entrepreneurial mindset and enthusiastic energy are a must!

What You'll Be Doing:

Position Overview:

• Remote position reporting directly to CMO

• Drive the overall digital marketing and growth strategy

• Lead performance based marketing and acquisition

• Coordinate agency partners and consultants to execute marketing initiatives

Team Leadership & Management:

• Partner with CMO on strategic initiatives and team development

• Guide team priorities and resource allocation

• Foster collaboration between internal team and agency partners

• Build team capabilities and processes as organization scales

Strategic Planning:

• Execute marketing strategy aligned with CEO and CMO's vision and company growth goals

• Set clear objectives and growth paths for ecommerce business

• Create annual marketing calendar incorporating campaign moments unique to Tiny Tags

• Identify and evaluate new growth opportunities and strategic partnerships

• Drive innovation in customer experience 

• Present strategies and results to CMO and leadership team

Digital & E-commerce Management:

• Own website performance and customer experience in conjunction with outsourced IT team and internal team. 

• Drive e-commerce growth through data-driven merchandising and optimization

• Oversee performance marketing channels (Meta, Google, Tiktok, Pinterest, Email/SMS) with agency to optimize ad spend

• Work with agency and internal teams on retention marketing to increase LTV and continuously test and refine strategies based on insight.

• Execute and optimize full-funnel marketing strategy

• Lead A/B testing and conversion rate optimization initiatives

Brand & Content Leadership:

• Ensure consistency in brand voice, visual identity, and messaging 

• Partner on content strategy across all channels

• Work with product manager and sales ops manager on launch strategy and assets

• Participate in campaigns and photoshoots

Agency & Resource Management:

• Coordinate and manage relationship with agency /partners including:

• Paid media specialists

• Influencer marketing 

• Set clear KPIs and deliverables for external partners

• Manage marketing budget allocation and performance

• Ensure alignment between all external partners and internal stakeholders

Analytics & Performance:

• Own reporting on key metrics including:

• Revenue and sales performance

• Customer acquisition and retention

• Channel performance and ROAS

• Website metrics and user behavior

• Use data to inform strategy and optimize performance

• Present performance insights and recommendations to CMO

Requirements:

• Minimum of 5-7 years of work experience managing DTC ecommerce; familiarity with Shopify Plus preferred.

• Entrepreneurial mindset with strong project management skills.

• Ability to prioritize and communicate effectively with in-office and remote teams.

• Strong analytical and organizational skills.

• MUST Exude positivity and demonstrate a proactive approach to challenges. 

Benefits:

• Flexible work schedule with a supportive, engaging and open-minded team

• Opportunity to work locally and remotely when desired

• Room for growth and additional hours and/or responsibilities

• A welcome piece of jewelry!

If you are interested please email melissa@tinytags.com