Career: E-Commerce Manager

Tiny Tags is a woman-owned business that designs and creates fine, personalized jewelry exclusively for moms. Tiny Tags’ mission is to celebrate the precious gift of a child and each woman's unique journey of motherhood. We are a company built on community, collaboration, and respect.

We are currently hiring an Ecommerce Manager to manage and direct all aspects of our ecommerce business. The ideal candidate will be data-driven, a strategic problem solver, and an innovative thinker with expertise in DTC ecommerce. This role will balance daily responsibilities with various project-based work that will constantly evolve and involve close collaboration with team members across the marketing and operations departments.

What You'll Be Doing:

Website & Product Management:

• Own the website from front end to back end; strategically plan product collections, pages, content updates, and featured shops based on inventory needs and marketing priorities.
• Create, manage, and deliver data-driven site merchandising strategies to increase overall product discovery by creating customer-centric, mobile-first merchandising decisions.
• Responsible for optimizations to navigation, collections, search, and homepage.
• Partner with the content team on the marketing calendar, ensuring the message is supported throughout the website.
• In partnership with the CMO, manage day-to-day performance marketing channels (Meta, Google, Email/SMS); oversee communication, reporting, calendar sharing, and asset preparation.
• Oversee the sales funnel; execute strategic site A/B tests to improve KPIs, revenue, and overall customer experience.
• Determine shot lists for photoshoots based on asset and email needs, selling performance, inventory, and trends.
• Support the paid social team with updates on product launches, collaborations, and sales reports.
• Stay on top of key trends and new developments in ecommerce merchandising, making actionable recommendations and necessary in-season adjustments.
• Monitor the competitive landscape and site benchmarks.
• Own web processes, including content updates, merchandising, promotional updates, and QA.
• Manage the product launch calendar.
• Collaborate with internal resources to create products and launch them on the site.
• Work closely with customer service teams to address feedback and maintain high customer service standards.

Data & Analytics:

• Responsible for regular reporting on website performance and customer experience metrics—optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
• Track daily web performance metrics, including sales, traffic, conversion rates, new customer acquisition, and retention.

Requirements:

• Minimum of 5 years of work experience managing DTC ecommerce; familiarity with Shopify Plus preferred.
• Entrepreneurial mindset with strong project management skills.
• Ability to prioritize and communicate effectively with in-office and remote teams.
• Strong analytical and organizational skills.
• MUST Exude positivity and demonstrate a proactive approach to challenges. 

Benefits:

• Flexible work schedule with a supportive, engaging and open-minded team
• Opportunity to work locally and remotely when desired
• Room for growth and additional hours and/or responsibilities
• A welcome piece of jewelry!

If you are interested please email melissa@tinytags.com